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The Firm

Posted by DID 7 Nov 2011 One Comment

Honestly, I’m a sucker for a deal and the Firm’s tweet about $3 well drinks totally worked in getting us to drive out Cole Mill looking for the newish watering hole. The Firm is a cinder block building that seems to still be work in progress. The night we were in, part of the drop ceiling was missing and the bar didn’t have an ice chest or a soda gun. But hey, cheap drinks!

The Firm’s well drinks and draught beers are always only $3.50. Get that? Every day of the week, wells and beers are only $3.50. When we were there, on tap were New Belgium’s Fat Tire, Triangle’s Golden and Fullsteam’s Working Man’s Lunch. There is also a case full of domestic and imported bottle beers. Domestics will run you $2.50 and imports $3.50. In addition to these pretty great prices, The Firm also has daily drink specials.

On a Wednesday night, The Firm was surprisingly crowded with a dart league competition, a couple of folks playing pool and some guys hanging at the bar. The Firm seems to be doing a good job of hosting random events and live jazz music to get folks in the door. From their calendar – there are beer pong competitions, a pool league, a TV show viewing and a dart club in the next week.

On the downside, because The Firm doesn’t have a soda gun, the $3 vodka tonic and gin & soda we ordered were both flat (wells are $3 on Wednesdays). The bartender knew and apologized as she was pouring them, but should have given us a heads up. In the future, I’ll stick to beer or juice-based well drinks. On their site, it does say The Firm uses only fresh-squeezed OJ.

The Firm is a good spot to catch a game or play some darts or pool.┬áIf you live out Cole Mill or are looking for some of the cheapest drinks in town – the Firm would make for a good neighborhood bar.

The Firm
Open seven days a week:
Mon – Thu: 4pm-12am
Fri: 4pm-2am
Sat: 1pm-2am
Sun: 1pm-12am

1647 Cole Mill Road, Durham, NC 27705

One Comment »

  • Amy said:

    I live off Cole Mill and have been curious about this place. It was called something before and had really odd hours. Now that it’s The Firm, it seems to be open more regularly. Hubby and I will have to check it out.


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