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Raleigh’s Tobacco Road Sports Cafe coming to ATC

Posted by RPP 7 Jan 2010 7 Comments

Press release below.  More information at Bull City Rising.

(DURHAM) — Sports in Durham are about to get a whole new flavor.  Tobacco Road is headed to a perch above Durham Bulls Athletic Park at American Tobacco Campus.  Located next to the park’s iconic bull, the sports cafe in the Diamond View II building will feature a “from scratch” kitchen and a sweeping deck overlooking the field, Camden Yards-style.  Opening day for Tobacco Road is slated for early April.
“We’ll have some of the best seats in the house,” says Brian Amra, one of three brothers who founded and run Tobacco Road (www.tobaccoroadsportscafe.com).  ”We want to give the sports fan a better experience than the usual sports bar.  And it doesn’t get any better than sharing a home with a national championship team like the Bulls.”
The brothers’ vision and success immediately appealed to the sports cafe’s new partner.
“Tobacco Road and American Tobacco are a natural fit,” says Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns ATC.  ”This is another big play toward making the campus not only Durham’s entertainment district, but the Triangle’s.”
In the spirit of any good sports announcement, here are Tobacco Road’s key stats:
  • The sports cafe will measure 8,800 square feet.
  • The 5,200 sq ft deck will be heated and cooled.
  • Mock stadium seating with tables, chairs and benches guarantee a good seat for everyone.
  • A wall of windows will open, connecting the stainless steel bar to the deck and practically making the entire cafe part of the outdoor experience.
  • Tobacco Road operates a fresh, “from scratch” kitchen.  ”The only thing we freeze,” says Amra, “is ice cream.”
  • Like Tobacco Road’s Raleigh location, the menu will feature food and drink that’s a cut above, including uncommon faves such as the Pineapple BBQ Shrimp Burger.
  • The ATC location is a pivotal part of Tobacco Road’s plan to put a sports cafe in every tobacco road city.
ATC (www.americantobaccocampus.com) continues to assemble a winning team.  Tobacco Road joins the district’s other bustling eateries – Cuban Revolution, Mellow Mushroom, Saladelia and Tyler’s Taproom.  It will also rub shoulders with Diamond View II’s tenants, including Compuware Corporation, Hatteras Venture Partners, KeySource Commercial Bank, The Law Offices of James Scott Farrin, Scientific Properties, Smith Breeden Associates and Verity Asset Management.
Located amid a beautifully re-imagined former factory space, ATC and its tenants also border the bustling new Durham Performing Arts Center.  With so much activity, ATC ranks among America’s most vibrant live-work-play downtown hubs.
For more information, please contact Greg Behr at 919.272.5621.


  • burgeoningfoodie said:

    First of all ATC doesn’t have a Saladelia so much as a small station that isn’t even open during dinner hours.. at least not when I’ve been there. Secondly, while it makes sense to have a sports bar (okay cafe) in the general area, I don’t think this is going to help the are at all. We shall see how it pans out.


  • Linda said:

    This sounds fantastic! The Durham Bulls was our reason for moving here in 2001 and anything that can provide us a view of the game is definitely a winner in our book! Good luck!


  • Corrina said:

    I hope that they respect Durham and the Bulls and give us some love on their website. They are finally planning to open tomorrow, 4/27, while the bulls are on the road for the next 2 weeks. Good planning.


    Amy replies on April 27th, 2010 at 9:44 pm:

    We REALLY wanted to open last week and it frustrated all of us that we couldn’t open at the start of the season. But, despite the temptation, we knew that it wouldn’t be a good idea to open just yet. Our kitchen and entire staff needed additional training to ensure we could handle the crowd that might come on a Bulls game day. Otherwise, it could have been a disaster (if we rushed to open).

    We already love being in Durham. We’re also trying to show both Durham and the Bulls some love by hosting this contest for Durham non-profits and signing on as a Durham Bulls sponsor:

    Amy Amra
    Tobacco Road Sports Cafe


  • Beth1 said:

    I’ve eaten there twice, both at lunch and dinner, both times had the Fish Tacos – excellent! If you go there on a play or game night, give yourself plenty of time. They do accept reservations but you must call 30 minutes before you get there.


  • carter said:

    I hope these guys do well. It is an awesome location and they have some good food options. My only complaint is that they are a sports bar/cafe with 50 TVs and they never have live games on unless requested. You have to ask about three different people to get them to put on a live game. They usually have ESPN on about 20 sets. The night of the MLB all-star game – my friends reported that they didn’t have that game on until requested! You would think that they would designate somebody to put live sports on the TV. It also makes it difficult when the hostess asks you where you want to sit. Most fans want to sit where they can see their game, but since the games aren’t on in advance it kind of screws up that initial hostess/diner interaction. They do a much better job with the TVs at the Raleigh location. Let’s hope they get this figured out before NFL season, otherwise it will be pretty chaotic in there at 1:08 pm on Sundays.


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